Benidorm brings a campaign promoting shared responsibility, sustainability and community spirit to the city’s beaches
For several weeks now, visitors have been able to see messages at the entrances to the city’s beaches such as “No water, no paradise” and “Turn down the volume, turn up the respect”
The campaign, in English and Spanish, covers around 100 wooden walkways, displaying five different messages
Benidorm City Council has recently launched a shared responsibility campaign to involve both residents and visitors in matters related to sustainability and community life. Councillor for Environment and Beaches Mónica Gómez explained that “to maximise the campaign’s reach and impact, we have taken it to the busiest place in Benidorm and the one that attracts the largest number of people: the beaches.” With the same aim in mind, the campaign has been launched in two languages, Spanish and English, to reach international visitors, who account for more than half of Benidorm’s tourists.
The City Council has chosen the beach access walkways as the platform for displaying five different messages:
"Love the place you visit”
“No water, no paradise”
“Turn down the volume, turn up the respect”
“Take your waste with you”
“Breathe in Benidorm, breathe in good health”
According to figures provided by the Councillor for Beaches, around 100 wooden walkways have been marked over recent weeks, half with messages in English and the other half in Spanish.
Gómez said that “this campaign is aligned with the nationwide initiative promoted by Exceltur and supported by the City Council, ‘El Turismo Que Suma’ (‘Tourism That Adds Value’), and particularly with the city and destination planning and management strategy that has seen Benidorm shortlisted as a finalist for the 2028 Green Leaf Award.”
The councillor stressed the importance of “promoting shared responsibility initiatives so that everyone, both visitors and residents, plays a part in caring for and protecting the places where we live or visit through small actions. These gestures make a decisive contribution to keeping these spaces in the best possible condition for people to enjoy, both now and in the future.